Who Is Hafsie?

In 2015, I started my own business with some money from my family. Despite lacking prior experience, I dove headfirst into launching my first venture. Remarkably, within the first year, I managed to multiply my initial investment 6X.

As the years went on, I worked hard to grow the business, making $250k a year. But I began to realize that maybe it wasn't the right fit for me. The costs of running the business were too high, and it relied too much on my own efforts because it was a creative type of business. When I had a baby, it became even harder to manage everything.

After much soul-searching, I made the unconventional decision to walk away. Some people thought I was crazy for giving up a profitable business. But I knew it was the right choice for me. Sometimes, you have to let go of something good to make room for something even better.

So, I started a new journey, armed with a deep understanding of consumer behaviour and how businesses REALLY work. This time, I made a plan for my new business very carefully. It had a strong strategy, a good setup, and a plan for growing. Things were working out better than I had hoped...that is, until the worst economic crises took over the country  . .